Overview
A Content Writer, or Content Creator, is responsible for creating a high-quality, informational content to promote their client’s brand, products or services. Their duties include researching and writing content for various platforms, optimising content for search engines and collaborating with other teams like designers and developers to ensure that the content aligns with the company’s brand message.
Job Description
- Excellent written communication skills
- Immaculate understanding of grammar
- Ability to conduct accurate research.
- Understanding of marketing and branding
- Knowledge of social media trends and best practices
- Experience Optimising content for search engines using keywords, meta tags and other SEO techniques.
- Collaborating with other teams like designers and developers to align content with the company’s brand.
- Measuring the content’s success by tracking KPIs like website traffic and conversions
- Creating and executing a content calendar
- Reviewing, editing and proofreading content
- Researching and writing high-quality content like product descriptions, user manuals, website content, etc
Qualification:
- Any degree (Preferred English, Literature)
- Previous Brand Communication
Overview
We are looking for an experienced Senior SEO & Digital Marketing Expert to lead our comprehensive digital marketing initiatives across multiple industry sectors. The ideal candidate will possess deep expertise in search engine optimization, digital marketing strategy, and cross-industry campaign management.
This role requires someone who can adapt marketing strategies to diverse audiences while maintaining consistent brand excellence across our Technology, Healthcare, Cyber Security, and Fashion portfolio
About John and Smith:
John and Smith is a dynamic organization managing a diverse portfolio spanning Technology, Healthcare, Cyber Security, and Fashion industries. We are seeking a seasoned digital marketing professional to drive our online presence and search visibility across our varied business verticals.
Key Responsibilities
SEO Management
- Conduct thorough keyword research and competitive analysis across Technology, Healthcare, Cyber Security, and Fashion sectors
- Optimize website architecture, content, and technical SEO elements for improved search rankings
- Monitor and analyze search engine algorithm updates and adapt strategies accordingly
- Implement local SEO strategies where applicable
- Manage and optimize Google My Business profiles across different business units
- Conduct regular SEO audits and provide actionable recommendations for improvement
Digital Marketing Strategy
- Create and manage integrated digital marketing campaigns across multiple channels
- Develop industry-specific content marketing strategies that resonate with diverse target audiences
- Plan and execute social media marketing campaigns across relevant platforms
- Manage email marketing campaigns with segmentation strategies for different industry verticals
- Oversee paid advertising campaigns (Google Ads, social media ads, display advertising)
- Develop and implement conversion rate optimization (CRO) strategies
- Create and manage marketing automation workflows
Analytics and Reporting
- Monitor and analyze website traffic, user behavior, and campaign performance using Google Analytics, SEMrush, Ahrefs, and other relevant tools
- Prepare comprehensive monthly and quarterly performance reports for stakeholders
- Track ROI and KPIs across all digital marketing initiatives
- Provide data-driven insights and recommendations for continuous improvement
- Set up and maintain proper tracking and attribution models
Cross-Industry Collaboration
- Work closely with different business units to understand unique industry requirements and challenges
- Adapt marketing messages and strategies to comply with industry-specific regulations (particularly for Healthcare and Cyber Security)
- Collaborate with content creators, designers, and developers to ensure cohesive brand messaging
- Stay updated with industry trends and best practices across Technology, Healthcare, Cyber Security, and Fashion sectors
Required Qualifications
Experience and Education
- Bachelor’s degree in marketing, Digital Marketing, Communications, or related field
- Minimum 5 years of proven experience in SEO and digital marketing roles
- Demonstrated experience managing digital marketing campaigns across multiple industries or diverse client portfolios
- Experience with B2B and B2C marketing strategies
Technical Skills
- Advanced proficiency with SEO tools such as Google Search Console, SEMrush, Ahrefs, Moz, and Screaming Frog
- Expert-level experience with Google Analytics, Google Tag Manager, and Google Ads
- Proficient in social media advertising platforms including Facebook Ads Manager, LinkedIn Campaign Manager, and Twitter Ads
- Hands-on experience with email marketing platforms such as Mailchimp, HubSpot, Pardot, or similar
- Solid understanding of HTML, CSS, and fundamental web development concepts
- Familiarity with popular CMS platforms
- Experience working with marketing automation tools and CRM systems
Industry Knowledge
- Strong understanding of digital marketing regulations and compliance requirements, especially for Healthcare (HIPAA) and Finance sectors
- Expertise in B2B marketing strategies tailored to Technology and Cyber Security industries
- Up-to-date knowledge of fashion and retail marketing trends, including e-commerce best practices
- Ability to identify industry-specific keywords, map customer journeys, and address unique pain points
Preferred Qualifications
- Google Analytics and Google Ads certifications
- Certifications in HubSpot, Salesforce, or other leading marketing platforms
- Experience with enterprise-level SEO and digital marketing strategies
- Knowledge of international SEO and optimization for multi-language websites
- Experience with influencer marketing and partnership development
- Familiarity with marketing attribution modeling and advanced analytics
Personal Attributes
- Strong analytical skills with the ability to interpret complex data
- Excellent written and verbal communication abilities
- Proven capability to manage multiple projects in a dynamic environment
- Creative problem-solver with strategic thinking
- Highly detail-oriented and organized
- Effective working independently and collaboratively within teams
- Adaptable to evolving trends in digital marketing
- Strong presentation skills for communicating with stakeholders
What We Offer
- Competitive salary based on experience
- Comprehensive benefits package, including health insurance
- Support for professional development and ongoing education
- Flexible work arrangements
- Opportunities to work across a variety of dynamic industries
- Access to advanced marketing tools and technologies
- Collaborative and innovative team environment
- Clear pathways for career advancement within a growing organization
Application Process
- Submit a detailed resume showcasing your SEO and digital marketing expertise
- Provide a portfolio featuring successful SEO and digital marketing campaigns
- Include examples demonstrating measurable performance improvements and ROI
- Share professional references from previous employers or clients
Location: Kozhikode, Kerala
John and Smith is an equal opportunity employer committed to diversity and inclusion. We encourage applications from candidates of all backgrounds and experiences.
Overview
John and Smith Solutions is a leading company in the tech industry, specializing in Application Development, Data Analytics, Cybersecurity and Cyber Audit Services. We are looking for talented and motivated individuals to join our growing team. If you are passionate about creating stunning visual content and crafting compelling stories, we want to hear from you!
Roles and Responsibilities
- Create high-quality motion graphics for marketing campaigns, product promotions, and company presentations
- Collaborate with the marketing and design teams to conceptualize and execute projects
- Ensure all graphics and animations are optimized for various platforms
- Keep up-to-date with the latest trends and technologies in motion graphics design
Eligibility
- Bachelor’s degree in Graphic Design, Animation, or a related field
- Minimum 2 years of experience in motion graphics design
- Proficiency in Adobe After Effects, Premiere Pro, and other relevant software
- Strong portfolio showcasing your best work
Expectations
- Excellent communication skills
- Ability to work under tight deadlines
- Strong attention to detail
- Creative mindset and problem-solving abilities
